Cinderella's Secret


Cinderella's Secret (1955)

Cinderella is not allowed to go to the ball before she has done many nasty tasks. Naturally Cinderella succeeds.

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This godmother was different

We are glad that part of this film has been preserved. It is a pity that the beautiful Technicolor of the tape has disappeared and a pity that the film is not complete. We wanted to show it to you anyway.


Cinderella is not allowed to go to the ball until she has completed numerous tedious tasks. Of course, Cinderella succeeds.
This time, we will reveal the outcome. The wicked stepmother wanted to know how it was possible that Cinderella came to the ball with so many chores to do. At home, everything was clean and tidy, thanks to the help of "Lodalientje", Cinderella's fairy godmother. Lodaline was the brand of a 1950s all-purpose cleaner. When the wicked stepmother discovers that everything had been cleaned quickly and the Godmother sees Lodalientje, she speaks wickedly: "Lodalientje, I should have known!" It became a catchphrase at the time.

The brand image of LODA was used as a godmother. Presumably, the intention was to give this stylised logo a modern twist on an old story. In the lost end shot, this doll gave a great sense of style. Here are some brand images from that time.

Assepoesters geheim (1955)Assepoesters geheim (1955) Lodalientje
Cinderella's Secret (1955)

Cinderella's Secret (1955)

Cinderella's Secret (1955)

Cinderella's Secret (1955)

Title:Cinderella's Secret
(Assepoester s Geheim)
Client:Zeepfabriek De Fenix
Duration:1 minute, 10 sec
Year of production:1955
Director:Henk Kabos
Music:Hugo de Groot
Animation:Guus Harmsen
Puppets:Harry Tolsma
Format:35 mm, Technicolor