Quaker Oats


Quaker Oats(1960)

That's how you wake up happy

Advertisement for Quaker Oats. 

Boxes of oatmeal marching through the village singing. At the end, the bus with Quaker Oats says,"Nothing is better for thee than me."


Puppets and decors were produced in the new paperdoll technique. This later became a new specialty of the studios. The big breakthrough of the paperdoll technique came with the long Philips commercial The Traveling Tune (1961). This short film clearly shows what the paperdoll is capable of. The name stands for the combination of paper (paper) and doll (puppet). This name was in keeping with that of the studio: Dollywood, a mix of Hollywood and the word doll. In reality, the dolls were not really made out of paper, but of a metal base, covered with paper.
The melody is from "A Funny Thing Happened on the Way to the Forum", music by Stephen Sondheim, from the song "Comedy Tonight," (1962).

Pegs and pens

Metal replicas (tin cans) of the boxes were produced and labeled for shooting.An ingenious mechanism was built into the metal frame that could make the box 'walk' and dance. Each box has its own mechanism with adjustable pins and pins for wobbling, hopping or twisting. In the shot below you can clearly see that the shadows betray that the boxes are hollow. At that time there was no Photoshop to modify the image. The (invisible to the camera) inside of the paperdoll was made of zinc. This offered the possibility to solder or screw the limbs. When the figures were made entirely of paper, this lacked solidity.

Quaker Oats (1960)
Quaker Oats (1960)
Quaker Oats (1960)


Title: Quaker Oats
Year of production:1960
Duration:1 minute
                                                      Art Direction:Unknown, probably Max Keuris
Music:Stephen Sondheim
Animation:Pieter Merkx
Format:35 mm, Technicolor