The new Joop Geesink Studio's was opened on 28 April 1966 by HRH Prince Bernhard and the Minister of Economic Affairs, Mr Maarten Vrolijk.

Growth ambitions

Until this move, Joop Geesink's Dollywood was housed in very old barracks less than a hundred metres away. The old buildings were anything but representative. This film shows that Joop Geesink had ambitions to open a large theme park, “Holland Promenade”. He realised that advertising films were a fleeting (temporary) medium and a theme park was something that would be permanent. This project would eventually fail in 1971, after years of difficult and very costly start-up and thus bringing Geesink Studios to bankruptcy.

Multitalented

The studio was equipped for all forms of cinematic technique, so not only puppetanimation and cartoons, but also live action films and commercials could be made here. Geesink had also set up several companies with other commercial interests besides animation films. The new building, for example, housed a department for live action films, a comic strip drawing department, an advertising design studio and an events department for Holland Promenade. Plus merchandising for Holland Promenade.
Joop Geesink foresaw an enormous growth of all activities as soon as Holland Promenade was built. After all, dozens of pavilions with multimedia presentations would have to be built, plus the merchandising.