All over the world

This short offered some stunning imagery for its time. A horse detaches itself from the bottle's label to traverse the world. Better yet, it gallops through the atmosphere all over the earth. Wherever is passes through, bottles of White Horse suddenly appear. To mimic the horse's continuous movement, the bulky Technicolor camera is hardly ever stationary, but always moving and swooping over the different sets.

Trivia

A few years after this popular short a sequel was produced, "White Horse Rides Again", which sadly seems to have been lost.

Unfortunately the subtle appearance loses some of its effect here. Shooting three-dimensional replacement models of a white horse was very challenging to pull off on the high-contrast format of Technicolor film. Colour was created by combining three separate layers of film: one for red, one for green and one for blue.
The replacement models of the running horse were positioned on large sheets of clear glass in or in front of the different sets, which presented many problems with reflections (in some shots you can see the horse's reflection shimmer elsewhere on the screen).