Heineken - Sunday
(1968)
"Heerlijk Helder Heineken." (Deliciously Clear Heineken).
TV advertisement for Heineken lager
Content
A man is having a boring, rainy day. Unexpectedly, there is solace.
Trivia
A series of commercials exaggerate everyday inconveniences. The recognition is obvious and with a little humour, they are quickly accepted.
Joop Geesink produced a number of short television commercials for Heineken in the period 1968/69. This one is in black and white because it was intended for TV, which only broadcast in black and white at the time. Although the origin is not 100% clear, it is often said that the slogan ‘Heerlijk Helder Heineken’ (Deliciously Clear Heineken) was coined by Geesink at the time, whether or not in consultation with brewer Freddy Heineken. Joop Geesink's Dollywood has realised several puppet film campaigns for Heineken, including for the subsidiary brand Amstelbier.
Start and end
The beginning and end of the film are identical to the other commercials. The simple design and animation made this form of puppet film considerably cheaper.
Credits
- Title: Heineken - Sunday
- Year of production: 1968/1969
- Duration: 0,5 minutes
- Produced by: Joop Geesink's Dollywood
- Client: Heineken
- Composer: Unknown
- Performed by: Unknown
- Art Director: Unknown
- Animation: Unknown
- Camera: Unknown
- Puppets: Harry Tolsma
- Puppets clothing: Lya Sten
- Props: Theo Doreleijer, Ton Foederer and others
- Format: 35 mm, Black and White
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Dutch Vintage Animation
