Television advert for pears.

Content
A pear eating a pear. Funny and eye-catching. The pear speaks the text, ‘It's another best pear year this year.’
Trivia
This commercial was meant to be shown on TV for three consecutive years. After the first showings, a complaint came from parents of a child with Down syndrome, then named as mongolism. They felt that this peer was too similar to their child.
The Dutch Advertising Code Committee proved the parents right. The film was never shown on TV after that. It was ironic that this very commercial had been awarded best (commissioned) animated film of the year.
Not Dollywood
This film was made by Toonder-Geesink studios. Under this name, a small group of former Dollywood people continued after the Geesink/Dollywood empire went bankrupt. The studio had moved to Nederhorst Castle, where the stop-motion room was housed in the former stables.
Technology
In order to animate this pear, a drawing of the front and side (profile) of the pear was first made by Henk Kabos. The drawing was given to Ton Foederer. He had succeeded the now-retired Harry Tolsma. He made a model carved from wood. The head was then poured into a mould of silicone rubber.
The mould was divisible and contained a hollow space in which a sophisticated mechanism of several aluminium wires was build. Each wire had a separate function during the animation. This was a very precise job because the wires were never allowed to touch the mould, otherwise they would come through the skin keen and be visible to the camera. If the threads were too deep, they were unusable for animation. Realise that not only animation options were needed in the mouth, the eyes also had to be able to be animated as well as the eyebrows.
Next, the mould was filled with a latex-foam mixture. This had to harden in a controlled manner. Then the foam pear could be removed from the mould and painted with the help of airbrush technique. The whole thing was mounted on a board around which the white napkin lay. This napkin provided camouflage for the mounting points and the ‘invisible’ hand wiping a drop from the corner of the mouth.
In the end, two casts were needed, the last of which was used.
TV advertising for pear no longer allowed
(From our correspondent)
DEN HAAG - The Advertising Council has banned the commercial for pears, which featured frequently in STER broadcasts last autumn. This commercial emanated from the Central Bureau of Horticultural Auctions. ‘The pear bore a clear resemblance to the facial features of sufferers of mongolism, a form of feeble-mindedness,’ the council said. The spot was broadcast during the pear-picking season to promote the consumption of pears. Following complaints, the advertising council imposed an immediate ban, so the advertisement will no longer be seen. It was planned to show the message again this autumn. Three associations of parents of retarded children supported the complaint, as did several experts. In its defence, the Central Bureau spoke of many positive reactions, which had been received and pointed out that the challenged film was awarded the best animated film of the year in 1974. ‘The resemblance of the foam plastic pear designed for this purpose to a mongoloid people is purely coincidental,’ it said.
Source: Tubantia, March 1975
It is remarkable that in the history of Dutch television advertising, only once has an advertising film been banned. Right, that's this one.
Credits
- Title: The Pear (De Peer)
- Year of production: 1974
- Duration: 20 seconds
- Producer: Toonder Geesink Studios / Joop Geesink Filmproduction CV
- Client: Central agency of horticultural auctions
- Art Director: Henk Kabos
- Animation: Cor Icke
- Camera: Cor Icke
- Model: Ton Foederer
- Format: 35 mm, Eastman Colour
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Dutch Vintage Animation
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